$(document).ready(function () {
var urlcountry = document.location.href.substring(7,10);

switch (urlcountry) {
case 'usa':  document.getElementById('NNPrice').innerHTML ='<strong>Only USD $39.95</strong>';}
case 'uk.':  document.getElementById('NNPrice').innerHTML ='<strong>Only GBP ₤30.00</strong>';}
});